Privacy Policy

Privacy Policy

Effective Date: December 1, 2025

This Privacy Policy describes how Transactional Realty ("Company," "we," "us," or "our") collects, uses, and discloses personal information from users of our website, https://transactionalrealty.com/ ("Website"), and our related services.

1. Information We Collect

We collect information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household ("Personal Information").

Category of Personal Information

Examples of Data Collected

Purpose of Collection

Identifiers

Name, email address, phone number, IP address.

To contact you, provide consultation, and deliver services.

Commercial Information

Your intent (Buyer, Seller, or Both), estimated home price.

To tailor our services and marketing to your specific real estate needs.

Internet/Network Activity

Browsing history, search history, information regarding your interaction with our Website, and device information.

For website analytics, security, and service improvement.

Geolocation Data

General location derived from IP address.

To ensure we can provide services in your geographic area.

2. How We Use Your Information

We use the Personal Information we collect for the following business purposes:

•         Service Delivery: To schedule and conduct free consultations, provide flat-fee real estate brokerage services, and manage real estate transactions.

•         Communication: To respond to your inquiries, send service-related notifications, and provide customer support.

•         Marketing: To send you promotional materials, alerts, and occasional marketing communications, including via SMS, based on your consent.

•         Legal Compliance: To comply with legal obligations, including real estate licensing and regulatory requirements.

•         Website Improvement: To monitor and analyze usage and trends to improve the Website and our services.

3. Sharing and Disclosure of Personal Information

We may disclose your Personal Information to the following categories of third parties:

•         Service Providers: We share information with third-party vendors who perform services on our behalf, such as website hosting, data analysis, marketing, and transaction management. These parties are contractually obligated to keep your information confidential and use it only for the purposes for which we disclose it to them.

•         Real Estate Professionals: We share necessary information with other real estate agents, brokers, title companies, and lenders as required to facilitate your real estate transaction.

•         Legal Compliance: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court order or government agency).

We do not sell your Personal Information in the traditional sense (i.e., exchanging it for monetary compensation). However, like many companies, we may share certain data with third-party marketing partners to provide you with personalized advertising, which may be considered "sharing" or "selling" under certain state laws, such as the CCPA/CPRA.

4. Your Privacy Rights (CCPA/CPRA)

If you are a resident of a state that provides for specific consumer privacy rights, such as California, you may have the following rights regarding your Personal Information:

•         Right to Know: The right to request that we disclose the categories and specific pieces of Personal Information we have collected about you.

•         Right to Delete: The right to request the deletion of Personal Information that we have collected from you, subject to certain exceptions.

•         Right to Opt-Out of Sale/Sharing: The right to direct us not to sell or share your Personal Information for cross-context behavioral advertising.

•         Right to Non-Discrimination: The right not to receive discriminatory treatment for exercising your privacy rights.

To exercise any of these rights, please contact us using the contact information provided in Section 6.

5. Children's Privacy

Our Website and services are not intended for children under the age of 18. We do not knowingly collect Personal Information from children under 18. If we learn that we have collected or received Personal Information from a child under 18 without verification of parental consent, we will delete that information.

6. Contact Information

If you have any questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:

•         By Email: [email protected]

•         By Phone: (423) 451 8898

•         By Mail: 709 Old Riceville RD Athens TN 37303